Find your
position.
Define what you want to be known for, who needs to hear from you and why your experience matters.
- Positioning & messaging
- Audience & narrative direction
- LinkedIn profile development
PERSONAL BRANDING FOR FOUNDERS & LEADERS
Personal.
Means you.
Your perspective. Your tone. Your lived experience.
The things no prompt can invent for you.
CHAPTER I / THE BELIEF
None of your brandis personal ifit could belongto anyone.
AI can produce the words.
It hasn’t lived your life.
A distinct voice starts with the decisions you’ve made, the beliefs you’ve questioned, and the things you see differently. That’s where our work begins.
CHAPTER II / THE PERSON
Different lives.
Different ways of seeing.
A point of view
has a past.
01 / PERSPECTIVEyou would ask.
02 / EXPERIENCElearned the hard way.
03 / CONVICTIONwilling to defend.
04 / VOICEwhen nobody’s scripting.
We listen for all four.
Then make them impossible to miss.
CHAPTER III / THE EXPRESSION
You can copy words.
Not where they came from.
Follow an idea from a conversation
to a point of view worth sharing.
ILLUSTRATIVE WRITING EXAMPLEA founder.
A founder.
A pricing decision.
A useful lesson.
This fictional example shows the editorial process. Every client’s perspective begins with their own experience.
INTERVIEW NOTES01 / 03
“We kept explaining
why we cost more.”
“Customers compared our proposal with cheaper options. So we started walking them through the decisions, the trade-offs and what the work actually involved.”
“The conversation changed. They started asking better questions.”
Listen for the decision behind the story.
CHAPTER IV / THE PRACTICE
Make yourself
unmistakable.
One clear direction.
Three connected disciplines.
Find your
Put your thinking
into words.
Turn real conversations into thoughtful content with a distinctive voice and a reason to exist.
- Founder interviews
- LinkedIn ghostwriting
- Articles & customer stories
Show up
with purpose.
Bring consistency to your presence, and learn which ideas resonate with the people you want to reach.
- Content planning & visuals
- Publishing coordination
- Monthly review & refinement
OUR STANDARD
If your namecould be replaced,we’re not done.
Every draft should carry something that belongs to you.
A specific observation. A real story. A considered opinion.
03 / WORKING TOGETHER
Built around
real conversations.
A focused engagement, with space for your voice
and a clear rhythm for the work.
We get to the substance.
We discuss your business, your audience and the experiences that inform your point of view.
We develop the direction.
You get a clear position, content themes and an editorial approach tailored to your goals.
We write. You weigh in.
Regular interviews feed original drafts. You review the thinking and approve your content before publication.
We learn as we go.
We review relevant engagement, conversations and enquiries, then refine the work together.
THE KNOWN UP APPROACH
Writer by discipline.
Strategist by instinct.
THE THINKING BEHIND THE WORK
A writer’s ear.
A strategist’s
perspective.
Known Up brings together personal branding, writing and creative strategy. We turn real conversations into founder communications, campaigns, scripts and visual storytelling.
We pay attention to how you explain your work when you’re speaking freely. The conviction, the details, the unexpected observation. That’s the voice we bring into your public presence.
Known UpA FEW USEFUL DETAILS
Before we begin.
Who is this for?
Founders and established consultants with real expertise, a clear business offering and an audience they want to reach. We work across industries, with particular attention to businesses where trust influences buying decisions.
How much of my time will this take?
The starting rhythm is two interviews each month, plus time to review and approve drafts. We agree on your availability and the scope before work begins.
What does an engagement include?
A typical starting engagement runs for three months and combines positioning, profile development, interviews, LinkedIn content and monthly reviews. The final scope and fee are agreed after we understand your goals.
Can we include video or a newsletter?
Yes. Scripts, video direction and newsletters can be added to the scope when they support your audience and goals.
CHAPTER V / THE CONVERSATION
Bring your
different.
The story starts with what’s already yours.
Let’s find the part the world should hear.