Search Engine Optimisation
Search intent, page structure, technical checks and content that helps people find your business.
KNOWN UP / OUR SERVICES
FOUR WAYS FORWARD. ONE DISTINCT VOICE.Be known.
Be chosen.
Your experience deserves more than a place in your bio.
Give it a voice. Put it in front of the right people.
THE THREAD THROUGH EVERYTHING
Different channels.
Still unmistakably you.
We start with your perspective, then choose the right way to express it. Your LinkedIn presence, your conversations, your press story and your website should sound like they belong to the same person.
Become a voice
people remember.
For founders, executives and consultants whose expertise is stronger than their online presence.
Your best content is usually hiding in a conversation you’ve already had.
We ask the questions that uncover your experience, shape a clear position and turn your thinking into content that sounds like you. Every draft comes back to you for review.
“Leadership is about empowering people.”
“The first time I stopped approving every decision, my team made a better one.”
A real perspective starts with a specific experience.What we work on
- 01Positioning, audience and content themes
- 02Headline, About section and profile narrative
- 03Interviews, ghostwriting and content direction
- 04Publishing rhythm and performance reviews
WHAT WE LOOK FOR
Relevant profile visits, thoughtful engagement, inbound conversations and enquiries.
A reason
to reply.
For businesses with a clear offer and a specific group of people they want to meet.
The first message should show why this conversation matters to this person.
We research who you want to reach, identify a relevant reason to connect and build a thoughtful outreach sequence. Messages and follow-ups stay specific to your offer and audience.
01
Find the relevance. A business priority, recent decision or shared area of interest.
02
Make the connection. Explain why your experience may be useful in their situation.
03
Ask something small. Give them a clear, low-pressure way to respond.
What we work on
- 01Ideal customer profile and prospect research
- 02Personalised LinkedIn or email messaging
- 03Follow-up sequences and reply handling guidance
- 04Campaign tracking and message refinement
WHAT WE LOOK FOR
Relevant replies, qualified conversations and meetings with the right people.
Give your story
a bigger audience.
For leaders with a timely story, a considered opinion or expertise that belongs in a wider conversation.
A business milestone becomes a story when it gives an audience something to care about.
We develop that angle, sharpen your message and prepare pitches for relevant publications, podcasts and industry platforms. We help you show up ready for the conversation.
THE EDITORIAL TEST
Why this story?
Why this audience?
Why now?
What we work on
- 01Story development and media messaging
- 02Founder bios, press materials and pitch writing
- 03Relevant media and podcast outreach
- 04Interview preparation and coverage tracking
WHAT WE LOOK FOR
Relevant media interest, quality coverage and a consistent public narrative. Earned coverage is an editorial decision, never a guaranteed placement.
Be there
when they’re
looking.
For businesses that want their expertise and services to be easier to find and understand online.
Your audience has questions. Your website should offer useful, credible answers.
We connect search strategy with clear content and a sound technical foundation. The work helps search engines and AI-powered discovery tools understand what you do, who you help and why your information is useful.
Generative Engine Optimisation
Clear, well-supported content and consistent business information for AI-generated search experiences.
Answer Engine Optimisation
Direct answers, useful question-led content and appropriate structured data where it fits.
What we work on
- 01Search visibility and content audits
- 02Keyword, audience-question and topic research
- 03Service pages, content briefs and on-page optimisation
- 04Technical recommendations and visibility reporting
WHAT WE LOOK FOR
Relevant search traffic, useful enquiries and visibility for the topics that matter. Rankings and AI citations are not guaranteed.
WHERE WE BEGIN
Start with the gap.
Build from there.
Understand the goal.
Who do you need to reach, and what do you want them to understand about you?
Choose the right work.
We recommend a focused service or a connected scope, based on your starting point.
Agree on the details.
Deliverables, responsibilities, timings and fees are agreed before the work begins.
YOUR NEXT MOVE
What should
happen next?
Tell us where you are.
And where you want your name to take you.